Grillzilla
Objective: Create branded e-commerce assets using bold imagery and a new Grillzilla mascot to stand out from competitors in the grill tool and utensil space on Amazon.
After using generative AI (Midjourney) to create concepts for a mascot, and then implementing him in our listings, we saw a +27% increase in conversion rates, and a +32% increase in monthly revenue.
Role:
Graphic Design
Art & Video Direction
Illustration
Using lots of trial and error, and learning more about the prompting process for Midjourney, I was able to experiment with lots of different styles and designs for our mascot. Below is an assortment of characters created, and the prompts I used to achieve them.
Amazon PDP Image
Amazon PDP Image
Amazon PDP Image
Amazon PDP Image
Amazon PDP Image
Amazon PDP Image
Amazon A+ Content
In addition to the Grillzilla mascot, we also created high-quality video content for the products using a cohesive look and feel, and utilized AI (Murf) to create the voiceovers.
Client
Grillzilla / Dragonfly
Year
2023
Video Editor
Jhon-Jhon Rañola